effeminate

The mystic element dominates the stanzas devoted to the archa form. Though the Alvar wishes the Lords form to be present before him the Lord plays the hide and seek of appearance and disappearance leaving the alvar thirsting for  him it is both beneficial and cause for dejection and sorrow. If this had not happened the beautiful verses would not have been our lot. The Lord disappeared too often drowning the alvar in total dejection and sorrow and reappeared before him in his most enchanting form to soothe the desperate devotee causing the devout to experience periods of despair and exultation aroused by the irresistible 
attraction have made Maran's mind turn effeminate. Thus he becomes the spouse or would be bride for God. A mother and friend are supposed to keep company with the bride and console her in times of disappointment and appeal to her lover for affording help and encouragement to the bride. this accounts for thirty one groups of bridal mysticism appearing in the Thiruvaimolzi. 
How it all unfolded
When Madhurakavi was serving his Acharya Sathakopa, Lord Vishnu appeared before Maran, mounted on garuda bedecked with ornaments so as to enable Maran to experience and enjoy him in all aspects at one and the same time Maran enjoyed all this to his hearts content the feeling of what we call joy expanded and he could not contain himself he had to share the experience which he did in four of his works The glow this experience caused by Maran was so great that the permanent designers of Vaikuntha (Nityasuris)
those who live in Svetadvipa and the deities who are present in archa form in the sacred shrines arrive before Maran to behold the glory of Maran. Maran in his turn exclaimed that the bondage is destroyed and calls all devotees to come together to behold and celebrate the occassion.