How much greater then are the brahmanas, the righteous, the devotees and saintly kings who in this temporary miserable world engage in loving service unto Me.
I envy no one, nor am I partial to anyone. I am equal to all. But whoever renders service unto Me in devotion is a friend, is in Me, and I am also a friend to him.
Even if one commits the most abominable actions, if he is engaged in devotional service, he is to be considered saintly because he is properly situated.
He quickly becomes righteous and attains lasting peace. O son of Kunti, declare it boldly that My devotee never perishes.
Those who are not faithful on the path of devotional service cannot attain Me, O conqueror of foes, but return to birth and death in this material world.
By Me, in My unmanifested form, this entire universe is pervaded. All beings are in Me, but I am not in them.
And yet everything that is created does not rest in Me. Behold My mystic opulence! Although I am the maintainer of all living entities, and although I am everywhere, still My Self is the very source of creation.
As the mighty wind, blowing everywhere, always rests in ethereal space know that in the same manner all beings rest in Me.
O son of Kunti, at the end of the millennium every material manifestation enters into My nature, and at the beginning of another millennium, by My potency I again create.
The whole cosmic order is under Me. By My will it is manifested again and again, and by My will it is annihilated at the end.
O Dhananjaya, all this work cannot bind Me. I am ever detached, seated as though neutral.
This material nature is working under My direction, O son of Kunti, and it is producing all moving and unmoving beings. By its rule this manifestation is created and annihilated again and again.
Fools deride Me when I descend in the human form. They do not know My transcendental nature and My supreme dominion over all that be.
Those who are thus bewildered are attracted by demonic and atheistic views. In that deluded condition, their hopes for liberation, their fruitive activities, and their culture of knowledge are all defeated.
O son of Prtha, those who are not deluded, the great souls, are under the protection of the divine nature. They are fully engaged in devotional service because they know Me as the Supreme Personality of Godhead, original and inexhaustible.
Always chanting My glories, endeavoring with great determination, bowing down before Me, these great souls perpetually worship Me with devotion.
Others, who are engaged in the cultivation of knowledge, worship the Supreme Lord
But it is I who am the ritual, I the sacrifice, the offering to the ancestors, the healing herb, the transcendental chant. I am the butter and the fire and the offering.
I am the father of this universe, the mother, the support, and the grandsire. I am the object of knowledge, the purifier and the syllable om. I am also the Rk, the Sama, and the Yajur [Vedas].
I am the goal, the sustainer, the master, the witness, the abode, the refuge and the most dear friend. I am the creation and the annihilation, the basis of everything, the resting place and the eternal seed.
O Arjuna, I control heat, the rain and the drought. I am immortality, and I am also death personified. Both being and nonbeing are in Me.
Those who study the Vedas and drink the soma juice, seeking the heavenly planets, worship Me indirectly. They take birth on the planet of Indra, where they enjoy godly delights.
When they have thus enjoyed heavenly sense pleasure, they return to this mortal planet again. Thus, through the Vedic principles, they achieve only flickering happiness.
But those who worship Me with devotion, meditating on My transcendental form-to them I carry what they lack and preserve what they have.
Whatever a man may sacrifice to other gods, O son of Kunti, is really meant for Me alone, but it is offered without true understanding.
I am the only enjoyer and the only object of sacrifice. Those who do not recognize My true transcendental nature fall down.
Those who worship the demigods will take birth among the demigods; those who worship ghosts and spirits will take birth among such beings; those who worship ancestors go to the ancestors; and those who worship Me will live with Me.
If one offers Me with love and devotion a leaf, a flower, fruit and water, I will accept it.
O son of Kunti, all that you do, all that you eat, all that you offer and give away, as well as all austerities that you may perform, should be done as an offering unto Me.
In this way you will be freed from all reactions to good and evil deeds, and by this principle of renunciation you will be liberated and come to Me.
